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Now, now – Cinematografo

Now, now - Cinematografo

NOW TV is releasing the New identity A renewed look and feel. new name Currently It reflects its essence: the gorgeous simplicity it meets Pure entertainment.

Users can join Sky Live Streaming to enjoy popular movies and TV series, some of the most popular programs in the world, Sky Original productions, and major sporting events either live or on demand. Identity with a stylish green palette that uses graphic lighting on “The” In the middle of the logo and opens a new portal to the world of entertainment Currently, At the heart of the brand. The renewed identity is also reflected in the personality and personality of the brand, which changes its stature and welcomes entertainment enthusiasts as members of a large community.

Change the trademark for CurrentlyLed by the United Kingdom, it takes off today simultaneously in the United Kingdom, Italy and Ireland.

Marina Storty, General Manager of di NOW UK, Commented: “Now it has always been the home of high-quality entertainment, and our brand evolution ensures that no one misses their favorite entertainment. Moving from NOW TV to NOW, we are combining premium quality entertainment with sheer simplicity. This instant creates the perfect destination, plus a community ready to welcome all of those. Who like good entertainment. “

Claudia AvanziAnd the General Manager of di NOW ItaliaCommented: “I am proud to be able to unveil our new brand identity today. This is an important day that marks the first step towards the evolution of NOW and represents our ambition to increasingly become a destination for fans of high-quality entertainment. This is the first in a series of significant innovations that will arrive in the coming months.” .

From today, accessing the content of the streaming service has become easier. Implementation Currently In fact, it now also has many Amazon Fire TV devices, Especially Fire TV SteakAnd the Fire TV Stick Lite H Fire TV Stick 4K. Thanks to Alexa integration into the Fire TV Stick, customers can find NOW simply through their voices, by saying “Alexa, open now” or by using the search space.

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In addition to Amazon Fire TV devices, Currently It can be accessed from Smartphones, Tablets, Computers / Macs, Smart TVs, Game Consoles, and Televisions. The full list is available on the site.

Joining the NOW community is easy with entertainment cards and movie passes in the monthly editions and sports cards in the monthly or daily editions. For new members, the Cinema and Entertainment Pass subscription is valid for 3 euros for the first month instead of 14.99 euros.

The “Welcome to the new Currently“It will be revealed through a media campaign, on air from March 19 and Made entirely by the Sky Creative Agency (SCA), Sky’s in-house creative agency. It is the promo, fromLeaning on TV, social and digital video, it will make the new look and the new mode come to life, and tell in a rhythm sequence, better programming by Currently: Pure entertainment.

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