The English antitrust authority, the Competition and Markets Authority (CMA), in connection with the acquisition of Activision Blizzard, stated that Microsoft I confess Sales cannibalization happened because game arcadeSubscription service.
CMA: Microsoft also said that its internal analysis shows a decline in [censurato]The percentage of sales of a base game twelve months after it was added to Game Pass. ”
It is located at about a Confirms From what appeared a few days ago in a document that contained the same statement.
Of course, no one will lose sight of the fact that this confession strongly contradicts what was stated in it Phil Spencer In 2018, he spoke of increased sales due to the inclusion of Game Pass: “When you put a game like Forza Horizon 4 on Game Pass, you immediately have more players, which actually drives up sales of the game. You’d say, ‘But doesn’t everyone sign up for $10 to play it? But no, players figure out what they’re playing based on what other people are playing.
The CMA report also points to the fact that Activision never wanted to include its games on subscription services, because doing so “would seriously kill B2P sales.” [buy-to-play]especially in the case of newer versions.
