In the J12 campaign, Chanel brings together an exceptional collection of Muses. The iconic Parisian house has literally chased down Hollywood’s most beloved stars, inviting them to show off their only timepiece.
“It’s all about the seconds.”: This is the main topic of the new topic Chanel campaign signed To present the new J12, a symbolic innovation of elegant watchmaking creativity French fashion house. And only discerning wristists can show the world such a beloved watch. They are these gods The most famous faces of the big screenMuse that Chanel chose to be able to list and represent all the refinements typical of the house.
Choice of Hollywood stars as Brand ambassadors They exchange 12 questions and many answers, recounting the most decisive moments in their lives. What emerges are intimate tales punctuated by the most important seconds.
J12: The clock and its vitality
Dialogues about the inexorable passage of time and that moment that can change your life. Penelope Cruz, Margot Robbie, Ali MacGraw, and Chu XunThey are the exceptional stars of the campaign just launched by Chanel that confirms the unbelievable temptation of his creations.
And while there is a file Chanel thinks Dialogues are exchanged interspersed with mutual innuendo, the real protagonist of the spot on his wrist flaunts: Iconic J12.
Shown in its 33mm version, made with classic materials from J12first of all ceramics, in primary colors of black and white. Longest watch from Chanel It is produced by the skillful hands of the Swiss manufacturer Kenissi, owned by French house. precisely high strength, the hour It is equipped with a self-winding Caliber 12.2 movement.
Emphasizing the evocative black and white of the interviews in Chanel’s films, the theme chosen is also the same as in recent campaigns: already on the occasion of the films 20th anniversary. J12, The concept expressed was that “It’s all about the seconds”Then the choice of the exceptional hero fell on Lily-Rose Depp, who told her story, as in this latest production, and left herself small and intimate memories, interspersed with the precious hands ofFeatured watchjust like the last one Chanel thinks.
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