Bob Koons KonvitzAnd the CEO, Campari Group (in the picture), commented: “Bourbon whiskey is a pillar of our global priority portfolio, and thus the Howler Head brand is an ideal choice for us. In addition to being a high-quality liquid, the Howler Head brand has built a unique personality and, through its close relationship with the UFC, benefits from a large audience of Fans ready to savor this exceptional bourbon”.
Simon HuntAnd the CEO of Catalyst Spiritshe added: “The Campari Group has a proven track record of building consumers’ favorite global brands; we believe there is no better partner to expand Howler Head distribution globally, and continue to grow in existing markets such as the US, Canada and UK. Great potential yet to be tapped into our full year Second, we are seeing huge demand for this product and see unlimited opportunities for growth as we begin to benefit from the proven distribution capacity of the Campari Group, which features large organized sales and strong relationships with distributors both in the US and globally”.
Dana WhiteAnd the UFC Presidentis over: “UFC is an international entertainment brand that reaches nearly 700 million fans annually. The thing I love so much about this new partnership with Campari Group is that all UFC fans around the world will have the opportunity to sample what I find is one of the The best whiskey ever.”.
