Inspired Entertainment, a leading provider of gaming content, technology, hardware and services, today announced a new long-term exclusive agreement with Paddy Power, a UK-based betting company that owns and operates over 350 betting shops and is a central brand within Flutter Entertainment plc, a global betting provider. Sports, games and entertainment.
As part of this agreement, Inspired will exclusively provide BuddyPower with fully integrated managed services across its wholly owned UK ownership of approximately 1,400 terminals, including installation, remote field and technical support, as well as content and platform implementation.
Paddy Power has committed to purchasing 1,400 Vantage™ server-based game-ready cabinets through 2023. The latest addition to the Inspired VLT family, Vantage is powered by an intelligent operating system with a next-generation menu that’s modern and intuitive with features that direct game recommendations to players based on gaming sessions.
“Paddy Power does a great job of managing its betting shops in the UK, which tend to have premium sites, and we are delighted to be partnering with such a leading resource,” he said. Brooks PiercePresident and Chief Operating Officer of Inspired. “We have a fantastic relationship with Paddy Power and this deal, including the supply of our new Vantage station, is enhancing their product offering and driving revenue growth while reducing operating costs. This is a prime example of how we are transforming our presence in the UK from a capital-intensive, instrument-centric business model to A managed and asset-light services, content and platform model that can be mutually beneficial for the development of the sector.”
“We have an excellent partnership with Inspired that has developed over many years,” he said. Vince BatsonHead of Paddy Power Games Retail. “Our customers know and trust the Inspired product, and we are delighted to be able to enhance our offering with the latest hardware and best technology. The Inspired Vantage Station has performed exceptionally well in our trials and is completely in line with our strategic goal of providing our customers with the best possible experience in our retail stores.”
