911, the unquestionable code – a Lacoste polo shirt, a Rolex Daytona watch, a Bialetti moka … Sometimes one product is enough to define an entire company and sum up its history. In the automotive world, one of the most famous examples of this is Porsche 911: since 1963, the successor to the legendary 356 (Discover here its history) is the backbone of the house of Zuffenhausen, which has contributed more to its fame in the world than any other style, and which, after sixty years, continues to communicate with extraordinary efficacy the “spirit” and the oldest.
911 and “the others” – but Porsche isn’t just the 911. And if today this statement is obvious – because the Macan and Cayenne SUVs make up the lion’s share from a commercial point of view – a completely different meaning takes on looking into the past. It’s important to remember, for example, that for a good twenty years, between the ’70s and the ’90s, it was 924 and derivatives 944 And 968 They led sales during one of the most difficult periods in Porsche’s history, ensuring it had the resources to develop a new range of liquid-cooled models. If translated, this means that without these cars, the future of the 911 was at risk. But among Porsche’s “911 Extra” sports cars, the 914the 928the Boxters and the Cayman. Let’s rediscover its history together.
“Explorer. Devoted travel specialist. Web expert. Organizer. Social media geek. Coffee enthusiast. Extreme troublemaker. Food trailblazer. Total bacon buff.”