Go and USA Brand together for a 5-track special in the US

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    Go and USA Brand together for a 5-track special in the US

    There are 5 “special” tracks. Going Entered the US 2023 programming, and chose from among 30 that American brands Promotes the expansion of knowledge of the country “beyond” the main hubs of large cities. The decision to bypass the more famous destinations, such as New York City or San Francisco, for a country that has always had a strong appeal for Italians due to the breadth and diversity of cultural and landscape scenarios, is dictated by the will of the tour operator to MSC Cruises to enrich the Stars and Stripes catalog with exotic and varied proposals.
    Among other things, the first family trip is currently starting in collaboration with the cruise company, which sees the participation of ITA Airways to launch the direct air link between Rome and Washington.

    The ‘Magnificent Five’ itineraries express musical, artistic and natural experiences in flight and driving format. The first is the “Music Tour of the Great North” and makes the universal language of music its own on a tour from Chicago to Boston along the streets of legends of jazz and blues, underground rock and garage genre, which also touches Detroit. Another inspiration for travel in the Going States, this year it is served by more than 35 daily direct flights from Italy, titled “Secret Passages: Back Roads, Beaches and Bayous”: From Austin to New Orleans via Texas, home to the country and black gold that has produced interesting investments in A prestigious contemporary art production.
    “National Parks and American Indian Culture” couldn’t be a classic revisited among the most scenic of Mother Road Route 66 and knowledge of the Nagajo and Byblos communities. To return then to the “Musical Roots of the South” from historic Deep Ellum in Dallas which, with over 30 live music venues, is one of its premier entertainment districts, to Sweet Home Alabama venues, the famous “road trip” par excellence, perfect for flying and driving.

    Finally, the inevitable “New England Charming Towns”: 6 states from the Atlantic coast of lighthouses to the mountain ranges of Vermont, to be experienced several seasons of the year in all their beauty, both as shimmering foliage with a dizzying array of wild berries or flavorful clam chowder. Summer and lobster rolls.
    The collaboration between Going and Brand USA, the American destination marketing organization, includes a series of joint activities, including training sessions with travel agencies that collaborate with the tour operator. In this regard, the latest documentary “Into Nature’s Wild”, produced by Brand USA and Greg MacGillivray Production, was shown aboard MSC World Europe in Naples. Narrated by actor Morgan Freeman, it is an extraordinary tale of American landscapes and the connection between people, from the wilds of Alaska and the fertile Oregon coast, to the ancient canyons of the Southwest and the rolling hills of the Appalachian Trail.

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