Will the World Cup in Qatar be a lifeline for UK pubs and bars, threatened by exorbitant bills?
That hospitality sector United kingdom I’m not having a great time which shouldn’t come as a surprise to anyone. In recent weeks, we’ve talked a lot about the difficulties that bars, pubs and restaurants have to face across the canal, from the recent hike in energy and raw material prices to the all-out inflation that severely limits purchasing power of consumers. Even when we look at the latest data, we can actually tell that in Over the past three months, the sector has lost activity every hourAnd a third of companies are not afraid of that be able to survive the winter. However, in this desolate landscape, there is one hope that continues to shine: world Cup football in Qatar.
Beer, game and friends
Well, yeah, it’s certainly a somewhat controversial hope, but it’s still better than nothing, right? It’s strange to think how the World Cup can actually be a real lifeline for English activities, while the Germans do too. interrupt actively Refused to broadcast matches. But of course we’re not here to judge: To stay afloat now and then you need to take some bitter pills.
But let’s go back to the UK, where exactly pub And Cafe They cling to the famous and insoluble mixture “beer And a game ‘like a raft in the middle of the ocean’: according to a recent NielsenIQ survey, football is in fact the most popular sport among British citizens, with more than two-thirds (69%, accurate) of fans saying they watch matches in the pub or their pub.
Data that also finds strong resonance in past football competitions: while i European Championships The previous summer (as England reached the final) LE sales Average daily rates for venues where matches were broadcast increased by 64%, while those without saw a drop in revenue increased by 5%.
In short, the numbers speak for themselves – the football attract. Nothing new please. But it is important to note that the current edition of the World Cup, as mentioned, is surrounded by various differences With several movements to interrupt her. What do the British think? According to the aforementioned research, 20% of consumers intend to go to a trusted restaurant specifically to watch the competition, and another 19% said they would go to a pub and would be happy to see it broadcast. Again, football attracts – especially when paired with the proverbial beer: luxury that i am fans Far in Qatar, though, they’ll have to give up.
