JAMMA uses non-personalized Google AdSense ads. Non-personalized ads (ANPs) are ads that are not based on a user’s past behavior. Their target is determined based on contextual information, including approximate geographic data (such as city level) based on the user’s current location, current location, application content, or current query conditions. Google does not allow custom targeting, including demographic targeting and user list targeting.
While Non-Personalized Advertising does not use cookies or mobile ad identifiers for targeting, it does use them to set a quota limit, generate aggregate ad reports, and combat fraudulent activity and abuse. Therefore, it is necessary to obtain consent to the use of cookies or mobile advertising identifiers for these purposes, where required by law, as specified in the Electronic Privacy Directive of some European Economic Area (EEA) countries.
