The aim of this initiative is clearly to reduce food waste, which is often incentivized by the presence of an expiration label that prompts consumers to throw away less ‘fresh’ produce.
A breakthrough in the field of waste management United kingdom. British supermarket chain Waitrose decided to remove Expiration date from about 500 food products Fresh.
The aim of this initiative is clearly to reduce food waste, which is often incentivized by the presence of an expiration label that prompts consumers to throw away less ‘fresh’ produce.
The group, for example, will remove labels from packaged fruits and vegetables. The UK government’s Wrap Resource Action program estimates that removing the expiration date could “save” about 7,000 shopping bags in the country.
Potatoes, for example, are among the most wasted foods in the UK. Waitrose is not the first supermarket chain to choose this path: at the beginning of the month too Marks and Spencer group This philosophy has been applied to 300 fruit and vegetable products. The first was Tesco, already in 2018.
