TikTok is the official entertainment partner for Eurovision 2023

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    TikTok is the official entertainment partner for Eurovision 2023

    TikTok announces partnership with Eurovision Song Contest 2023 which will take place from 9-13 May in Liverpool

    Editorial Francesca

    TikTok is the official entertainment partner Eurovision Song Contest 2023organized in Liverpool From 9 to 13 May. Music playlists, custom programming, and unpublished behind-the-scenes content will make the platform even this year The beating heart of the event.

    It will take place on the 9th, 11th and 13th of May 2023 in Liverpool, United Kingdom 67th edition of the Eurovision Song Contest. Hosted by Alesha Dixon, Hannah Waddingham, Julia Sanina and Graham Norton, representing US Marco Mengoni With his movie “Two Lives. Find out all about the Eurovision Song Contest 2023 here.

    Official TikTok partner for Eurovision 2023

    Like last year, this year too, in 2023, TikTok will be the official entertainment partner of the Eurovision Song ContestAnd global TikTok community, which has more than a billion people, it will be once again hero.

    TikTok will celebrate Music, artists, countries, history to Eurovision Song ContestAlways passionate about music, his community is immersed in the magic of the event. through one Tailored programming, unreleased and behind-the-scenes content, and themed music playlistsTikTok will take users to the heart of what makes Eurovision the most watched, loved and celebrated music event in the world.

    Creators everywhere will be able to Use and discover the hashtag #Eurovision2023 To show their creativity and celebrate the joy of song contest. Every day a TikTok account @employee Yes It will enrich the exclusive content Including video highlights and behind-the-scenes videos of the competing artists. Enthusiasts and others will be able to follow their favorite artists – such as Riley and Marco Mengoni – and the creators in attendance who will share their story during their stay in Liverpool.

    Rich Waterworth talks about partnership

    Rich Waterworth, EU General Manager, TikTok, said:

    “Entertainment is at the heart of TikTok and we’re excited to once again partner with the European Broadcasting Union to bring the magic of Eurovision to our community. We’ve seen Eurovision legends start their own TikTok journey, like Sam Ryder from the UK, and groundbreaking songs grow beyond the confines of the platform and the contest itself, like Måneskin’s SHUT UP AND GOOD We can’t wait to find out what Eurovision 2023 has in store for us!

    Martin Osterdahl on partnership

    Martin Osterdahl, Executive Supervisor of the Eurovision Song Contest, added to EBU:

    Millions of new fans of the Eurovision Song Contest discovered last year’s event thanks to and on TikTok. We know millions more will be thrilled with this year’s event in Liverpool. The Eurovision Song Contest and TikTok provide an international platform for discovering new music and new artists and we look forward to working together to create many more of successful businesses in 2023.”

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