for the second year in a row, Tik Tok is the official entertainment partner of Eurovision Song Contest 2023 On stage 9-13 May in Liverpool. The 67th Eurovision Song Contest will be held by toLisha DixonAnd Hannah WaddinghamAnd Yulia Snina And Graham Norton. to represent our country Marco Mengoni.
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Creators around the world will be able to use and discover the hashtag #Eurovision2023 to show their creativity and celebrate the joy of the world’s biggest and most prestigious song contest. Every day, the Eurovision TikTok account will be enriched with exclusive content including highlights and behind-the-scenes videos from competing artists.
“Entertainment is at the heart of TikTok and we are thrilled to be partnering with it again European Broadcasting Union To bring the magic of Eurovision to our society.” Rich in water, General Manager of the European Union for TikTok -. We’ve seen Eurovision legends start their journey on TikTok, like Sam Ryder from the UK, and groundbreaking songs grow far beyond the confines of the platform and the competition itself, like Menskin’s Shut Up. We can’t wait to find out what Eurovision 2023 has in store for us! “
Last year’s event saw 3 billion views of the official hashtag #Eurovision2022 and over 5.8 million people tuned in live from the Eurovision TikTok account (semi-final and final).
The grand finale show on Saturday, May 14th reached 3.3 million unique viewers and generated over 250,000 comments.