Former NBA Freshman Commercial Director Dan Rossomondo

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    Former NBA Freshman Commercial Director Dan Rossomondo

    According to Motorsport.com, Dan Rossomondo has been chosen to take over as MotoGP Commercial Director in place of Manel Arroyo, who stepped down at the start of the year.

    Rossomondo joined league sponsor Dorna from the United States National Basketball Association (NBA), where he has served for over 15 years and where to date he is Senior Vice President, Global Alliances and Media.

    Before joining the NBA for the first time in 2004, he worked in the promotions department at Madison Square Garden in New York and for the entertainment agency IMG. In the NBA, Rossomondo has also held positions in marketing, overseeing international business development and media sales.

    New Jersey native Rossomondo is expected to make his MotoGP debut on the MotoGP circuit next week at the United States Grand Prix at Circuit of the Americas in Austin, Texas.

    In addition to heading the league’s rights sales department, the American will also head the digital business group, which is one of the most important areas in sports lately.

    With this addition, the MotoGP directors hope to increase the popularity of the series, especially now that the new weekend format has been introduced, which is particularly notable for adding Sprints to Saturdays.

    Although the opinion of some pilots such as Fabio QuartaroIn contrast to the edgy acrimony of some of its competitors, reaction to the new program has been largely positive, both from television rights holders, sponsors, and fans.

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