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CBS Sports and Lega Serie A I announce a cross-platform broadcasting deal iExclusively in the United States The Italian League Championship, the Italian Cup and the Italian Super Cup for the next three years.
Paramount +ViacomCBS, the subscription streaming service, will provide its users with more than 400 live matches every season through 2024, with all 380 Serie A matches, and no less than 25 matches in the Coppa Italia and Italian Super Cup. A selection of races will also be broadcast on CBS Sports’ line channels.
We are very pleased to allocate the audiovisual rights to our competitions, for a period of three years 21/24, to a specialty such as CBS Broadcasting. – Lega CEO Serie A Luigi said Servant -. In a strategic area like the USA, we have increased the value of our rights by more than 30% with a major partner like CBS. Today is not an access point, but rather the beginning of the road to investing in human resources and career editorial content to support the continued growth of the Premier League across North America. This result is the result of the last 18 months of business and the ever-increasing number of US real estate properties that have decided to invest in our franchises. I would especially like to thank Fiorentina President Rocco Comiso for his important contribution to reaching this agreement. “
“We are building a great soccer show, and the addition of Serie A, Coppa Italia and Supercopa Italiana is another important step in expanding CBS Sports’ live football services on Paramount + and our line and digital platforms. – Geoffrey said Gertula, Executive Vice President and General Manager, CBS Sports Digital -. Broadcasting this historic league and some of the biggest clubs in the world is a great opportunity for us to further develop sport in the United States, and offer first-class coverage to an enthusiastic audience. “
CBS Sports Digital He will also be presenting additional original content and spotlight on social media channels and on CBS Sports HQ, the 24/7 sports news streaming channel.
Paramount +, The main destination for football fans in the United States, it broadcasts more than a thousand live matches every year including UEFA competitions, La Liga, and starting next season, the Italian League.
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CBS Sports & Paramount + acquire exclusive US rights to Serie A, with more than 400 matches each season
Coverage starts in August and will run until 2024
The agreement includes coverage of the Italian League, Coppa Italia and Coppa Italia
New York, March 25, 2021 – CBS Sports and Lega Serie A Today, I announce the details of a multi-platform agreement for the exclusive rights of the United States in the Serie A, Coppa Italia and Supercopa Italiana.
Paramount +, ViacomCBS’s subscription streaming service, will offer more than 400 live club matches each season through 2024, comprising all 380 Serie A matches, and at least 25 Coppa Italia matches including all competitions from the fourth knockout round, and a match Supercoppa Italiana every year among the winners of Serie A and Coppa Italia. Specific matches will be broadcast each year on CBS Sports’ line platforms including the CBS Sports Network.
“We are building a critical mass in football, adding the First Division, Coppa Italia and Supercopa Italiana is another major step in expanding CBS Sports Network’s extensive lineup of live football coverage on Paramount + and across our line and digital platforms,” Geoffrey said Gertula, Executive Vice President and General Manager, CBS Sports Digital. “Showcasing this historic league and some of the biggest clubs in the world is a tremendous opportunity to grow the sport in the United States by offering first-class coverage to a dedicated and passionate audience. “
“We express our great satisfaction in allocating the audiovisual rights to the First Division League and Coppa Italia, for a period of three years 21/24, to a major network such as CBS Sports,” Said Liga Serie A CEO Luigi Servant. “In a strategic region like the USA, this agreement confirms the growth of the international image of the Serie A brand through an important partner such as CBS Sports. Today it is not an access point, but rather the start of a process of investments in human resources and editorial content to support the continued growth of the Premier League in the North American region. This is the result of the work over the past 18 months and the increasing number of US owners who have decided to invest in our teams. “
CBS Sports Coverage begins in August with the start of the 2021-2022 Serie A season. Additional coverage details will be announced in the coming months in conjunction with the 2021-2022 schedules of Serie A and Coppa Italia.
CBS Sports Digital It will offer additional coverage, original programming, and premium features via social channels and CBS Sports HQ, the 24/7 sports news network.
Paramount +, A leading destination for American football fans, it features more than a thousand live matches each year across a wide range of football characteristics, including UEFA club competitions, NWSL, Concacaf Men’s World Cup qualifiers, Liga Profesional de Fútbol and Serie A.
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