Entertainment and prime time manager Stefano ColettaDuring the press conference prior to the 2023 San Remo Final, he explained the reason for moving on to the semi-finals of the tournament.Eurovision from Rai 1 to Rai 2.
For a director, this is not a cut, as in broadcasting opinion 1 It was very exceptional given that the competition was organized in Italy, in Turin. Broadcasting on Rai 2 is actually a promotion because, apart from the exceptional nature of the 2022 edition, the semi-finals have always been broadcasted on Rai 4 (or worse on Rai 5).
Choose to bring semi-finalists outEurovision Song Contest On Channel 2, it is the result of thinking aimed at re-rating Rai 2, which aims to grow after the ratings crisis, providing a product with great response in terms of ratings on Network 2 while maintaining the final on Rai 1.
The fact of pressureEurovision Song Contest To make Rai 2 grow, it follows the same as what is already happening in other countries. The clearest example is the United Kingdom, which broadcasts the final on BBC One and the semi-final on BBC3, or Italian-speaking Switzerland, which broadcasts the semi-final on La2 and the final on La1.
It is therefore not surprising that the semi-finals will be broadcast live on Channel 2 because after 2022 with Eurovision in Turin, the event has returned to its normal venue and the long-awaited promotion of the semi-finals has arrived on the public network.
In terms of ratings, it will be necessary to boost the network throughEurovision Song Contestwho as a producer has shown that he can count on a solid fan base and that he can get excellent audience numbers.
